Gm Hoping for Transformers to Boost Its Sales

January 27, 2009 by Optimus Prime  
Filed under Transformers News




Transformers, the Hollywood movie about two clashing robotic clans namely the heroic Autobots and the evil Decepticons, has started showing already. Above all the excitement on the movie is the anticipation from a car maker which has taken a huge part on the film.

It is no secret that the cars used in the movie are models from General Motors the producer of high quality Saab vehicles with durable Saab air filter. And because of this the Detroit-based automaker is hoping that the exposure of its vehicles in the Hollywood summer movie Transformers will bring in more sales for them. Some of the featured GM vehicles in Transformers were the Chevrolet Camaro concept and the Pontiac Solstice.

According to Dino Bernacchi, GM’s associate director of branded entertainment, “You’re going to see these cars as the heroes. You’re not going to see the other actors. These cars are the stars‚ literally‚ in the movie.”

The Transformers movie came just in time when the automaker is looking for an effective medium to reach younger car buyers. And the movie was just perfect. GM is hoping that through Transformers it may be able to attract car buyers ranging from 18 to 34 year of age. The company’s huge presence in the film not to mention the accompanying promotional toys and video games has really helped in increasing awareness for GM’s brand of vehicles.

For the movie, GM will be spending millions in promotion and in marketing its Transformers tie-ins but refrained from giving details on the exact figures.

In the movie, the word Camaro was mentioned many times by various characters plus there were also close-ups of the Chevy, GMC, Pontiac, and Hummer logos which has given these GM brands quite an exposure.

David Koehler, a clinical marketing professor at the University of Illinois at Chicago said, “Product placement has never been so blatant‚ and the potential for a global platform to build brand awareness could not have come at a better time for GM. The younger demographic most likely to flock to the theatres is exactly what GM needs.”

Erick Merkle, Vice-President of Forecasting for Grand Rapids-based auto consulting company IRN Inc. has a different opinion. He said that there is no assurance that those who would see the movie will end up buying GM vehicles that is despite the fact that they might be impressed with the rides. He further added, “Keep in mind that some of the vehicles they’re showing are vehicles the youth market won’t be able to afford. But they do have a tremendous influence over what people who can afford those vehicles go to buy. You shouldn’t underestimate the influence of the youth. I don’t know a baby boomer out there who doesn’t want to be cool.”

Mr. Merkle has also pointed out that those who will go and see the movie are not there because they are concerned about free-falling market shares or upcoming union negotiations and these according to him should be considered by GM.



Citroen C4 Transformer

January 15, 2009 by Optimus Prime  
Filed under Transformers News

Citroen C4 Transformer – rockon!

Transformer Profile: Decepticon Scorponok

January 13, 2009 by Optimus Prime  
Filed under The Decepticons

The evil Decepticon Scorponok from Transformers takes no victims,anyone who dares to stand in his way end up being a victim of his destructive wrath. Scorponok is connected to Lord Zarak and in Generation 1 he’s the leader of the Decepticon Headmasters.
Scorponok is one of the few Transformers that can assume three forms. He can turn into a giant scorpion that can demolish anything into shreds and whose tail can fire electrical blasts. He can also turn into a weapons defense battle station that assists the other Decepticons with endless weaponry and reparation barrack. His third shape is that of a mighty Transformer robot ready to follow orders from Decepticon leader Megatron.

In the animated series Zarak and Scorponok from Transformers appear in a three tier part saga called Rebirth. Lord Zarak was the unquestioned ruler of  “The Hive” and he dominated planet Nebulos in which he made sure every living being was reduced to slavery.

The Hive members had the distinct ability to mentally control machines. They used this power to control the ebulans and eventually established themselves underground as the ultimate masters of Nebula. As the Hive’s powers augmented their minds became so powerful that they became ghostly creatures who could house themselves inside machines. Zarak is suspected to be blind and paraplegic but possesses a muscular build which he transports with his Headmaster suit.

Scorponok’s mainstream fame comes from his notable appearance in the 2007 live action Transformers movie. Curiously Scorponok doesn’t transform in the film, but his mechanical scorpion body gives him the power to travel underground at amazing speeds. The movie writers agreed that the concept for Scorponok was based on his Beastwars incarnation rather than the original Generation 1 version. Scorponok from Transformers teams up with Blackout, he is first seen being released by the gigantic helicopter into the desert in order to catch up with some escaping human troops. As opposed to all the other Decepticons, Transformer Scorponok doesn’t answer to Starscream’s call to battle. It’s rumored that this fierce Decepticon remains alive since he doesn’t make another appearance after the human military forces manage to defeat him

Transformers trailer

January 11, 2009 by Optimus Prime  
Filed under Transformers Movies

Profile: Megatron (The Leader of the Decepticons)

January 8, 2009 by Optimus Prime  
Filed under The Decepticons

optimus prime
Transformers Cybertron Megatron is the the Decepticon’s leader, a Transformers robot who transforms originally into a Walther P38. Very much like his main rival Optimus Prime, Megatron is given wide exposure in the Transformers Universe due to his role as the evil leader he is. “Megatron” is a name made by the combination of two words: Megaton and Electronic. In the beginning, Hasbro, the Transformers toy manufacturers had issues with the name since it implied danger, sounding like some kind of lethal weapon.
However it was agreed for the name to remain Megatron since the leader of the villains just had to reasonably have this destructive denomination. Megatron is practically flawless and notably uncompassionate. His transformation is that of a really powerful cannon gun that can blast off an entire block with just one shot. Furthermore, he can also merge his weapon to some type of black hole, leveraging its power even more. Such force is so strong that he can use it to destroy a small planet. This skill is almost never employed by Megatron because it absorbs too much energy and stamina leaving him an easy target to his opponents.
Additionally Transformers Cybertron Megatron has a barrel weapon on his back and he can also transform his right hand with an energy cannon. If that isn’t enough, he can also blast electrical charges from his fingers and laser rays from his eyes. Strategically, Megatron can also reprogram computers with a special device from his head. When transforming into a Walther P38 he can assume many sizes making it possible for another Decepticon or maybe even human-being to use him as a hand weapon. In one exciting episode he maintains full size and connects to Starscream, making him a major threat for the Autobots.
Megatron has been interpreted by some as being a strategic mastermind, while others claim he’s a battlefield strategist who brutally destroys and sets an example. As opposed to many fictional villains who characterize themselves by being fanatically evil without a cause, Megatron is known to have some sort of reasoning that lead him to make decisions, even if he was only making sense to himself one time or another. Curiously there have been some special events in which Megatron shows his appreciation for fairness in combat and sometimes even shows himself honorable.
His utterly complex relationship with Optimus Prime is just one example of such traits. Both leaders show the utmost respect for one another, maybe because they know each other so well. Transformer Cybertron Megatron certainly seems to enjoy his complex relationship with Optimus, sometimes taking it to such extents as to help Optimus with life threatening situations. In his mind, it’s him and only him who can put an end to Prime, leader of the Autobots. It’s been said that the two could be considered best friends if it where not for such diametrically opposing points of view.

Transformer Cybertron Megatron’s technical specifications state that he has no weakness at all. However, he is not invincible and can be beaten by his enemies. Due to his massive powers and abused confidence Megatron always seems to miss an important detail in combat, often causing him to retreat his troops from combat. A key factor contributing to the majority of his losses is his poor and harsh relationships with his own comrades. Megatron’s top achievement is to conquer Cybertron and to accomplish this he must conquer it at all costs, even if that means the massive destruction of other celestial bodies.

Transformers – The Movie

January 7, 2009 by Optimus Prime  
Filed under Transformers Movies

Decepticon Profile – Starscream

January 7, 2009 by Optimus Prime  
Filed under The Decepticons

decepticons
Transformers Cybertron Starscream is a Decepticon that frequently appears in many of the Transformers series. He sometimes takes the role as leader of the flying Decepticon Seekers and other times he’s known to be second in command under the almighty Megatron. In various instances he manages to seize complete control of the Decepticons when Megatron is killed by Optimus Prime. However Megatron always gets back to him in one way or another to regain his rightful position as leader of the devilish crew.

Starscream’s only true ambition is to tackle Megatron’s leadership of the Decepticons rather than follow orders. His cruelty and superior intelligence actually makes him a real threat to Megatron, but his inferior strength always leave him defeated. He thinks himself of being more modern than Megatron and often takes pleasure in critizicing him for his old-fashioned ways. Starscream obsession for speed-tactics makes him think that Megatron’s brute strategy of sheer force and destruction inferior. Verbal and physical rivalries are not a rarity between the two, but these often end up with Starscream being ridiculed in front of other Decepticons.

In the animated series Transformers Cybertron Starscream was actually an Autobot who worked with Skyfire as scientists during the Golden Age. The two went on to explore planet earth and Skyfire mysteriously disappeared. When Starscream returned to Cybertron they were in plain civil war, and he decided to join the Decepticons because he thought destruction was much more exciting than his old scientific pursuits. Starscream was one of the Transformers who were trapped and frozen in earth for million years. However, thanks to a volcanic explosion the Decepticons were miraculously reactivated, Starscream along with them. Starscream mistakenly shook the Autobot base with one shot causing the Autobots to also reactivate thus the endless war between the Autobots and Decepticons continued.

In the 2007 Movie the writers agreed that Starscream would maintain his negative attitude and rivalry against Megatron. Although Starscream selfishly escapes when he notices the Decepticons had been demolished by the Autobots, the movie doesn’t do a good job of showing the rivalry between the two. Following Transformers tradition, Starscream can turn into a full powered jet. In this case he turns into a modified F-22, being bigger than the average Decepticon. Transformers Cybertron Starscream’s Jet characteristics give him the ability to make huge jumps when he’s in robot mode. He can also use any of his two wings as deadly swords against his enemy.

Transformers the Movie Poster

January 5, 2009 by Optimus Prime  
Filed under Transformers News

transformers the movie
The optimus Prime movie poster from Transformers the Movie (2007) with the release of  Transformers the Movie 2 just around the corner! Hopefully Bumble Bee, Jazz, Optimus Prime, Megatron, Starscream and Soundwave will be back in action on the screen soon on their home planet of Cybertron.
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Not long to wait now!

The Autobot stars of Transformers the Movie

January 4, 2009 by Optimus Prime  
Filed under The Autobots

The autobots from the Transformers Movie (2007) – rock on!

Transformer Profile : Devastator

January 4, 2009 by Optimus Prime  
Filed under The Decepticons

decepticons
Decepticon Transformer Devastator is built by the combination of the Coinstructicons. This flawless combination of wrath gives form to arguably the strongest Decepticon of them all. His only objective is to annihilate anything and everything that stands between him and his foe. In separated form, the six Constructicons are quite intelligent in wide contrast to the brutality that characterizes Devastator.

This is because six Decepticon minds try to agree on which moves Devastator should pull off next at the same time. This gives Devastator his simple and brutish personality of instinct, destroying everything in site before even thinking about the consequences. One of his primary weaknesses is that he’s lumbering and slow, making him an easy target to trip over.

In the Marvel Comics edition of the Transformers the birth of the Constructicons is rather straight forward. Decepticon Commander Shockwave ordered the creation of six new Decepticon beings which where given life by the Creation Matrix, extracted from the then captured Optimus Prime. The Constructicons were given life and no time was wasted. They built a gigantic radio dish which Soundwave used as a communications devise between Earth and Cybertron. The Autobots tried to jam the giant disk, but they were defeated by the Constructicons who combined into the all powerful Devastator to get the job done with ease.

The Autobots where quite impressed with Devastator’s combining ability, thus they attempted to imitate the creation of a similar Transformer who could combine into a bigger and more powerful being. However they were only able to make an Omega Supreme made from the combination of three non sentient machines. This drove the Autobots to lure Transformer Devastator out of the Decepticon base and isolate him to gather more information about his composition. When this was accomplished the Autobots could at last create Superion who was made from the combination of the new Aerialbots.

As opposed to the traditional cartoons and comics in the 2007 movie Transformer Devastator appears as an individual character that transforms into a heavily armed tank. Although this Decepticon was supposed to be Brawl, in the film it can clearly be appreciated that he names himself Devastator. Further confusion arises in the merchandise arena where he’s marketed as Brawl. The movie writers confess that this was an error and that it was intended for him to be Brawl in the movie. On the other hand, Michael Bay insists that Devastator was a much more suitable and stronger name for the insanely tough Decepticon.

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